PPC Marketing: How The Rank Study Process Works


READ THIS CAREFULLY:

If you are spending money in pay per click advertising without doing extensive research, without controlled testing, without commitment & consistency, & without advanced tracking in place, then you WILL get knocked out by competitors that DO... it's GUARANTEED!

At Rank Study, our systems-based approach to pay per click marketing will ensure that your ppc campaigns are researched, developed, implemented, and tracked in a way that will help maximize ROI, AND give the you the necessary insight into how your top prospects interact with your site.

Our Pay Per Click Services Consist Of 10 Comprehensive Stages:
  1. Consultation, Goal Planning, & Strategy Session
  2. Keyword, Ad Copy & Competitive PPC Research (*High Value*)
  3. Keyword Selection, Adgroup Selection, Campaign Organization
  4. Ad Copy Creation, Split Test Assignment, Ad Scheduling Setup
  5. Landing Page Design, Setup & Copywriting For Each Adgroup.
  6. Campaign Launch, Dynamic Keyword Insertion, Keyword ID Tracking
  7. Backend Tracking Setup, Deployment and Testing
  8. Maintenance, Review & Ongoing ROI Improvement
  9. Biweekly Performance Check & Campaign Reporting
  10. Monthly Competitor Performance Report (*Extreme Value*)
Not sure what the above process means or what's really involved?

Not a problem. Just like we do with our SEO services, before we begin any PPC campaign, we will walk you through each step of the pay per click process in detail & in terms you will understand. With Rank Study, you will always be in the loop. It's part of our documented commitment to you as a valued client & partner.

Furthermore, at Rank Study we are committed to providing you with as much comprehensive knowledge about your online market as possible. Therefore, you can often expect us to come to you throughout the campaign with new discoveries, ideas, and concepts that you may want to implement in your pay per click strategy. We will continue to monitor & stay on top of changes in your market throughout the campaign to ensure that your online strategy is current and that you remain ahead of the curve.

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